Alli is the first FDA-approved over-the-counter weight loss product. To proactively educate and manage the story before the product’s arrival on shelf, Rockskip created The Alli Experience in NYC’s Union Square. The immersive experience educated consumers and media about the product through discussions with on-staff dietitians, pharmacists, and brand ambassadors.
The collective effort garnered Product Launch of the Year.
Experiential • Environmental Design • Digital
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